Tuesday, August 28, 2012
Who's Your Audience?
“My book is for everybody.”
Do you want to know what that sentence is? It’s the S.O.D., a.k.a., Sentence Of Death.
I’ll admit—I hope everyone reads my book. But if I’m being realistic, I need to remember that different people have different needs.
(There are exceptions, like The Purpose Driven Life, or The Shack, that appealed to a wide range of people. But most of the time, editors are looking for a specific target so they can HIT it.)
So how did I “find” my audience?
1-Writing for teen girls was a natural outflow of the ministry I was already a part of (camp ministries, after-school ministries, youth groups…)
2-It was in my heart. I struggled a lot in my teen years, and I wanted to be a voice to remind these girls that not only would they SURVIVE, they would GROW.
3-I got outside help. It sounds obvious, but sometimes we need to take a few steps back to figure this audience thing out. So if you’re struggling with targeting your audience, ask a friend to read your blog. Find out how “young” or “old” your voice sounds. Who does it appeal to?
Q4U: Who’s your audience?
Posted by Bare Naked Blog w/Bekah at 5:13 PM